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Pick a schema type, fill in the fields, and copy valid JSON-LD ready to paste into your page. Covers the types small sites actually use: FAQ, Article, Organization, Product and Breadcrumb.
Schema markup (structured data) is a machine-readable summary of a page, written in JSON-LD and placed in the page head or body. It helps search engines and AI systems understand what the page is — an article, a product with a price, a list of questions — and can make the result eligible for rich displays.
The rule that matters: markup must describe content that is actually visible on the page. An FAQ schema for questions the visitor cannot see, or a product price that differs from the page, can get the enhancement removed or the site flagged. Generate here, then validate with Google's Rich Results Test.
Structured data is a standardised summary a machine can trust more than prose. When a page declares "this is a product, its price is X, it is in stock" in schema, search engines do not have to guess those facts from layout — and AI answer systems, which increasingly mediate how people find businesses, extract declared facts with similar confidence.
Declaration also creates eligibility: FAQ content can expand a result, breadcrumbs can replace a raw URL, articles can enter news surfaces. Eligibility is not a guarantee of display, and schema is not a ranking spell in itself — it is clarity. Clear pages are easier to index correctly, easier to quote, and harder to misunderstand.
FAQPage fits service and product pages that visibly answer real questions — the markup must mirror the questions and answers printed on the page. Article fits blog posts and guides, with headline, author and date. Organization belongs on the homepage or about page and states the business's name, site, logo and contact route — the identity record other systems reconcile against. Product carries name, description and a truthful offer (price, currency, availability). BreadcrumbList declares the page's position in the site hierarchy and matches the visible breadcrumb trail.
This generator handles one type at a time; a real page often needs two or three blocks (a service page might carry Service, FAQ and Breadcrumb). Generate each block and place them together — JSON-LD blocks coexist without conflict.
After pasting any block, run the URL through Google's Rich Results Test. It distinguishes errors (the block will be ignored) from warnings (optional fields worth adding). Fix errors; add recommended fields when the data truthfully exists.
The mistakes that cause real trouble are honesty failures, not syntax ones: FAQ markup for questions not on the page, review stars for reviews that do not exist, prices that differ from the checkout. Those can earn a manual action or permanent loss of rich-result eligibility. The generator cannot prevent them — it fills fields with what you type — so type what the page says, and let the markup be a faithful summary rather than an advertisement.
A link building service page visibly answers four questions near its footer: pricing, delivery time, replacement policy and how reporting works. In this generator, choose FAQPage and write each pair on one line — "How much does it cost? | Packages start at $X…" — using the same words the page shows. The output is one script block; paste it into the page’s schema field or before the closing body tag.
Two checks before publishing: the questions in the markup must be findable by a human reading the page (same wording, same answers), and no answer may promise what the page does not — no invented ratings, no review counts. Validate in the Rich Results Test, and the page is now eligible for FAQ treatment while stating facts machines can lift accurately into answers. The same workflow — generate here, mirror the page, validate — applies to the Article, Organization, Product and Breadcrumb blocks.
Privacy: this tool runs entirely in your browser. Nothing you paste is uploaded, stored or tracked — close the tab and it is gone.
No. Schema makes a page eligible and helps systems understand it; Google decides whether to show an enhancement. Accurate markup is still worthwhile for clarity.
Inside a <script type="application/ld+json"> block in the page's HTML — most CMSs and SEO plugins have a schema or custom-code field per page.
Yes — a page can carry, for example, both a WebPage and an FAQ block, as long as each describes visible, true content on that page.
Organization on the homepage (who you are, how to contact you), FAQ on service pages with real questions, and Article on blog posts cover most of the value.
Tools handle the technical setup. Rankings come from authority — browse 1,502 real publisher sites with live metrics and fixed prices, or see our packages.